views from the crossroads of digital culture + commerce by Briaan L. Barron

From Coworking Hubs (Back) to Country Clubs: The Price of Belonging
Briaan L. Barron Briaan L. Barron

From Coworking Hubs (Back) to Country Clubs: The Price of Belonging

“What we’re witnessing now is a pivot away from inclusivity, the dominant ethos of the 2010s, back toward exclusivity as cultural currency. Membership isn’t about belonging; it’s about stratification. Who can enter, who can afford, who can align themselves with the ‘haves.’”

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Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us
Briaan L. Barron Briaan L. Barron

Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us

“Celebrities are past simply endorsing products; they’re being appointed as creative directors at heritage luxury houses…But while their star power drives headlines and sales spikes, there’s an elephant in the showroom: sustainability, accessibility, and longevity often get left behind in favor of clout and cachet.”

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