by Briaan L. Barron ✱ @bri.eo_

 

LATEST POSTS

  • Family First: Kinship, Legacy, and Decentering Celebrity in Premium Branding

    As Star Power Shifts, Origin Stories & Communal Care Gain Cultural Weight

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  • Creative Control: The Power Shift Reshaping Advertising

    The most catalytic creative moments aren’t part of the brand plan.

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  • A black and white group photo of ten diverse women and men, some wearing elegant black clothing and accessories, against a light gradient background with outlined borders.

    The Future of Stardom Belongs to Constellations, Not Lone Stars

    🔮 The strategy for brand endurance is sharing the spotlight.

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  • Black and white photo of three fashionable people with confident expressions, two women and one man, posing against a light background.

    5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed)

    If I were Hollywood’s product strategist, these are the brands I’d develop first.

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  • Black and white portrait of a smiling man with dreadlocks, wearing a striped shirt, against a light background.

    Scott Evans is the Life of the House Party

    A Quintessential Host is Waking Up the Talk Show Format, and Right on Time

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  • Three people standing together, the person on the left has short hair and tattoos on their neck and arms, wearing a white shirt; the middle person has a bald head and a beard, smiling, wearing a dark suit; the person on the right has long dark hair, wearing a white jacket with zippers.

    Energetic Signature Is the New ‘Personal Brand’

    Why KWN, KevOnStage, and Law Roach are proof that the ‘brand’ isn’t what makes the mark.

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I flew across the country for a 2-day conference and skipped Day 2. Here’s why.
I flew across the country for a 2-day conference and skipped Day 2. Here’s why.
From Coworking Hubs (Back) to Country Clubs: The Price of Belonging
From Coworking Hubs (Back) to Country Clubs: The Price of Belonging
The ‘Community’ Industrial Complex: What’s Lost When Brands Commodify Connection
The ‘Community’ Industrial Complex: What’s Lost When Brands Commodify Connection
Public Art + Media is Losing Funding, and You Want to Start Another Relationship Podcast?
Public Art + Media is Losing Funding, and You Want to Start Another Relationship Podcast?

ESSAYS ON

COMMERCE

Blog
Creative Control: The Power Shift Reshaping Advertising
Creative Control: The Power Shift Reshaping Advertising
5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed)
5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed)
Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us
Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us