5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed)
📌 The Point:
If I were Hollywood’s product strategist, these are the brands I’d develop first.
Tyra Banks selling melted ice cream in Australia was not on my 2025 bingo card. If you missed that headline, please do yourself a favor and Google it. The world of celebrity side hustles is a strange, sticky place. We’ve gotten a makeup line from Serena Williams, sea moss in a bottle from Michael B. Jordan, and a rotating door of other brand endeavors I would not have gone looking for.
But every once in a while, a celebrity-product pairing drops into the market with the clean clarity of, “Oh, of course.” And that moment—that instant sense that the product belongs to the persona—is exactly what most celebrity brands miss.
So let’s talk about it. Because if we’re going to keep giving celebrities commercial playgrounds, let’s at least build brands that make sense.
Welcome to 5 Celebrity Product Lines I’d Actually Be Excited About (If They Existed), plus the underlying formula for a perfectly aligned, celebrity-powered brand.
The Formula: Persona–Product Fit (PPF™ if we’re being cute)
Before we dive into my fantasy brands, here’s the framework that ties all of this together:
Persona–Product Fit is the degree to which a product feels like an obvious extension of a celebrity’s identity—not their job title, but their presence. Their aura. The role they play in culture.
Good persona–product fit doesn’t require a celebrity to explicitly say, “I love haircare!” or “My passion is candles!” It simply needs the consumer to feel like, “Yeah… that tracks.” So without further adieu, here are the brands I’d develop if I were Hollywood’s product strategist.
01 — A Premium Haircare Spray Collection from Queen Latifah
Never in my life have I caught Queen Latifah with a bad hair day. Not once. Not in the 90s. Not now. Not even in a grainy paparazzi shot taken at night with flash.
If she launched a dry shampoo and heat protectant spray tomorrow, they would be in my cart tonight for presale.
But beyond my personal awe with her tresses, Queen Latifah has something many celebrity beauty founders don’t: decades of visual consistency.
Her hair is always:
Laid
Luminous
Lightweight (never greasy, never stiff)
Immaculately colored
Silk-pressed but full of body
If I were building this brand, I would skip the overcrowded shampoos-and-serums lane and go all in on hair sprays for the silk-press girlies.
A spray trio:
A waterless dry shampoo for extension wearers and naturalistas between washes
A signature heat protectant that gives bounce, not buildup
A nutrient-rich sheen spray that delivers shine without the plastic finish
Most celebrity haircare lines don’t lead with sprays. They lead with washday products. This would let Queen Latifah dominate a neglected subcategory with a product family that actually matches her public image.
Persona–product fit: 10/10. No notes.
02 — A New York-Inspired Streetwear Rebrand (Big Apple by Ashanti)
Ashanti gets a lot of flack for performing the same songs for 20+ years, but listen: she is keeping a whole millennial nostalgia economy alive. And nostalgia is a market.
I want a girly, glam, urban-princess streetwear brand from her—something that picks up where classic Baby Phat left off. But then my friend Dominique said, “Ashanti should collab with Nelly on Apple Bottoms,” and I had to take that idea to the moon.
Picture it: Ashanti as Creative Director of the Apple Bottoms revival.
A full rebrand called Big Apple Takeover—a wearable love letter to her New York roots. An aesthetic designed for the early-2000s grudge holders among us who refuse to release their puff coats, gold hoops, and lip gloss.
Now extend the vision:
Ashanti performs in her Big Apple fits
Pop-up shops on tour with fully immersive New York-themed installs
Nelly on the press circuit like, “I’m proud to pass this torch to my wife.”
A husband–wife collaborative empire anchored in R&B and hip-hop nostalgia
This is textbook persona–product synergy. It leverages her image, her audience, her story, and her era—all at once.
It writes itself.
03 — An Elegant Masculine Home Fragrance Line from Morris Chestnut
This one might seem random, but stay with me.
For his entire career, Morris Chestnut has represented a very specific archetype—especially for Black audiences:
Suave, confident, chocolate, grown-man fine.
The “your mama’s favorite” archetype.
The “that man smells good” archetype even when you’ve never met him.
So, imagine a line of home fragrances—candles, room sprays, incense—built around elegant masculinity. Think Tom Ford vibes.
The target markets are right there:
Primary audience:
Black women (and women of color) ages 35–60—aka the demographic single-handedly keeping HomeGoods, TJ Maxx, and boutique candle makers in business.
Secondary audience:
Their adult sons who just moved into a nice new apartment and need “a little something to make it smell like a grown man lives here.”
Third audience:
Men’s lifestyle influencers teaching the boyfriends and husbands of the world how to style a coffee table, moisturize properly, and light a clean-burning candle.
Imagine a Morris Chestnut candle sitting on your console table next to your eucalyptus stems.
Tell me that wouldn’t sell. I’d buy it.
04 — A Cosmetics Line for Women 40+ from Judge Lynn Toler
Judge Lynn Toler—former star of Divorce Court and forever serving face with style, wit, and grown-woman clarity—needs a cosmetics line.
Why?
Because we need more beauty icons of a certain age. And she already has the visibility, wisdom, and cross-generational audience to pull it off.
I’m imagining:
Soft-matte foundation sticks for mature skin
Classic, wearable lip colors (reds, berries, nudes—no glitter, no chaos)
Eyeshadow palettes that lean timeless, not trendy
Skin-friendly formulas with ingredients that don’t irritate or settle harshly
Her brand would speak to the woman who wants to look polished, not contoured into oblivion.
The woman who has brunch plans, an important meeting, or a date—but doesn’t need 14 steps and 27 products to feel her best.
Think semi-premium, practical, elegant. Make beauty feel welcoming, not overwhelming.
Judge Lynn Toler as the face of mature glam? Yes. Case closed.
05 — A Bath & Body Line for the Return of the “Smell Goods” Era from Ari Lennox
This one is my Roman Empire. I think about it constantly.
Ari Lennox’s music is bubble bath coded.
Her voice? Soft, warm, shea-butter smooth.
Her lyrics? A blend of vulnerable, sensual, homebody energy.
Her whole vibe? Self-care, but make it soulful.
She is the perfect ambassador for the revival of the body splash era—the glittery, collectible, just-stepped-out-the-shower fragrances that defined the 90s and early 2000s.
Bath & Body Works has lost its grip.
Victoria’s Secret has abandoned the body mist aisle.
Nobody has filled the gap.
And I want the Shea Butter Baby herself to do it.
The need is real:
Every occasion doesn’t call for a heavy parfum
Sometimes, we want everyday, spray-all-over “smell goods”
We miss scented lotions, fun seasonal collections, and rainbow-colored bottles
We just want better formulas than we had in 1999
Ari Lennox could build:
Soft, flirty body mists
Silky lotions
Bubble baths
Shower oils
Scented body butters
Limited-edition tour fragrances tied to her album moments
It’s perfect persona–product fit and a smart expansion of her artistry.
Plus, imagine her tour merch: body splash sets that smell like your favorite songs.
My soul aches that this doesn’t exist yet.
So What Makes a Celebrity Product Line Work?
The big takeaway is this:
Celebrity brands work best when they require no explanation.
When the product feels like a natural extension of the celebrity’s cultural imprint, even if it’s not directly related to their work.
Consumers shouldn’t have to be convinced.
They should just nod and think, “Yeah… that’s so them.”
These are the brands with integrity, longevity, and soul—the ones that enhance, not distort, the celebrity’s existing narrative.
And in a marketplace crowded with celebrity randomness, I’d love to see more brands with thoughtfulness, specificity, and actual cultural resonance.
Until then, I’ll be dreaming about my Queen Latifah heat protectant spray and my Ari Lennox body mist.
Which one would you buy?
Briaan L. Barron is a writer, brand architect, and CEO of Heye Frequency, a creator-led marketing agency. She has shaped stories and strategies for pioneering startups, global consumer brands, and some of Seattle’s most vital arts and cultural institutions. Through her essays, branding work, and cultural commentary, Briaan champions autonomy while challenging hyper-individualism and imagines a world where self-actualization and collective well-being thrive together.
