views from the crossroads of digital culture + commerce by Briaan L. Barron

Energetic Signature Is the New ‘Personal Brand’
Why KWN, KevOnStage, and Law Roach are proof that the ‘brand’ isn’t what makes the mark.

Fame, Meet Function: The Case for Celeb Product Brands That Actually Serve Us
“Celebrities are past simply endorsing products; they’re being appointed as creative directors at heritage luxury houses…But while their star power drives headlines and sales spikes, there’s an elephant in the showroom: sustainability, accessibility, and longevity often get left behind in favor of clout and cachet.”