Strategy Meets Stewardship

I help leaders take ownership of what they’re building and design brands with care, cultural resonance, and long-term impact.

How to Work With Me

I don’t offer open-ended consulting or “pick my brain” sessions.

I offer thought-partnership to leaders who value taste and discernment, and who understand that meaningful brand development is born from trust and care. Because of that, my client-match process is structured intentionally, with entry points and prerequisites. Check them out below. 

  • All client relationships begin with a 2-week Strategy Sprint.

    Strategy Sprints are virtual immersive, small-group-based learning experiences designed to establish a strong foundation for how I work and how you think about your brand, leadership, and public presence.

    These sprints allow us to:

    • Align on my approach to brand development and strategic thinking

    • Clarify your desired outcomes, constraints, and growth context

    • Assess our synergy as potential thought partners

    Strategy Sprints are not auditions for consulting. They are designed to deliver real value, rigor, and output on their own—regardless of whether additional work follows.

    Sprint Details

    • Format: 2 weeks, 4 sessions total, 1 private appointment per participant

    • Participants: Limited to 4–8 leaders per sprint

    • Tuition: $1,295 - $1,495

    • Outcome: Strategic prioritization, shared language, and a foundational sense of creative direction

    Completion of a Sprint does not guarantee access to 1:1 consulting, nor is it required that participants choose ongoing support.

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  • My 1:1 consulting work is offered exclusively through a Thought Partnership Retainer and is available only to leaders who have completed a Strategy Sprint.

    This prerequisite ensures we’re not starting from scratch and that we’ve already established mutual understanding, trust, and alignment before entering a deeper working relationship.

    What Thought Partnership Includes

    Thought Partnership is not executional outsourcing. It is high-context, high-judgment strategic support across the areas that most often determine whether a brand compounds or stalls.

    This may include:

    • Leadership and public image development

    • Integrated brand strategy and narrative engineering

    • Offer positioning and messaging refinement

    • Art direction and design feedback

    • Marketing operations and decision-making support

    The work often lives in the details:

    • Reviewing communication touchpoints (eNewsletters, social campaigns, launches)

    • Providing directional feedback on branding and product design

    • Co-strategizing audience engagement, growth pathways, and key decision timing

    I’m an opportunity miner by nature.
    I help leaders navigate ambiguity, surface possibilities, and make decisions that are both strategically sound and personally sustainable.

    Retainer Details

    • Starting at: $3,200/month

    • Minimum commitment: 2 months

    • Availability: Extremely limited

    I work with a very small number of active Thought Partnership clients at any given time to preserve depth, responsiveness, and quality of thinking.

  • Because Thought Partnership is intentionally limited, there is a rolling waitlist for leaders who:

    1. Have completed a Strategy Sprint, and

    2. Are interested in ongoing 1:1 support

    Not all Sprint participants will want—or need—this level of engagement, and not all will be invited to proceed. This selectivity is what allows the work to remain meaningful and effective for everyone involved.

  • My work is best suited for leaders who:

    • Spearhead early to mid-stage scalable ventures with proven value and demand

    • Are integrating public leadership into their brand strategy

    • Want to build with intention, not urgency

    • Are comfortable engaging complexity rather than bypassing or offloading it

    If you’re looking for quick fixes, guaranteed outcomes, or someone to “take over” your brand decisions, this will not be the right fit.

    If you’re ready to think deeply, lead with discernment, and build something that lasts, the Strategy Sprint is the place to begin.

For enterprise brand strategy or creative production projects, connect through my agency Heye Frequency.